Something like Google Glass may inevitably be used as a further means of advertising as the technology becomes a compulsory part of the every day life in order to interpret the world that has been engineered around constant heads-up displays. Any chance of escaping such media becomes a decreasingly possible as man’s dependence grows on them. The technology may have to change drastically before this integration is so, Google Glass may loose its name, become a contact lens of a cybernetic implant, but the idea of a digital media perpetually implanted into the visual field may very well prevail.
This can be seen in a range of technological developments, whether that be the current trend towards Internet dependence in order to keep track of the increasing speed of information exchange, or more historically with the motor-vehicle and the need to transport goods or individuals between places; through international trade, and so forth, or more anthropologically, in order for geographically larger communities to be able to physically network. Though it must be understood that these are manufactured needs. However, as they become perceived as pivotal, they are psychosomatically transposed from wants to physiological needs. They climb Maslow’s hierarchy of needs.